Wowie
Our team undertook a transformative journey with Wowie, a men's apparel brand, by propelling sales from $150k/m in Q2 of 2023, to $1.2m in the same period of 2024 (700% Uplift). We achieved this scale whilst improving ad efficiency and overall ROAS.
Initially, we identified several areas within the brand requiring optimizing, we addressed these deficiencies, particularly the over-reliance on seasonal peaks for sales and lack of creative diversity in their ads. We introduced new product collections to diversify revenue streams beyond the traditional summer spikes, implemented robust creative strategy that allowed us to test significantly more ad variety.
• Reached new milestone of $1.2m pm, poised to reach $1.5m pm
• Increased blended ROAS to 3.9X from 3.2X
• $2m pm is our next milestone
700%
SALES INCREASE
3.9X
ROAS
Moto 360
Designed and executed hundreds of new creative concepts, achieving higher Scroll Stop Rates, CTR, and sparking authentic excitement for Moto360 among target audiences.
Tested and scaled into previously untapped channels, such as YouTube, to broaden reach and capture new audience segments while maintaining ad efficiency.
Developed and optimized landing pages and proactively managed Ad campaigns across multiple channels to drive significant conversions and deliver measurable ROI.
32%
PERFORMANCE INCREASE
22%
CAC REDUCTION
Shiti Coolers
We partnered with Shiti Coolers to support their transition from a small festival-dependent brand to a thriving DTC powerhouse. Leveraging our expertise in creative strategy and deep research, we helped them raise a round of funding, launch into new product categories and expand into new markets.
Our journey with Shiti Coolers began with a deep dive into their customer base and identifying potential growth opportunities.
We developed a strategic roadmap that focused on product expansion and a robust ad creative strategy. We worked to broaden their SKU lineup, enabling them to cater to a wider audience and capitalize on year-round demand.
• Raised significant funding to fuel their growth.
• Expanded to multiple SKUs, establishing new revenue streams.
• Grew to a multi-million dollar per month brand, with continued profitability and scalability.
40%
PERFORMANCE INCREASE
25%
CAC REDUCTION